ONOFF, a club brand of Masters Trade, launches on-off golf wear. On/Off Wear is a modern classic golf wear for golfers who enjoy a balance between business (On) and leisure (Off). We heard about on-off golf wear from Oh-sang Kwon, director of the Clothing Planning Department, 스포츠중계 who is in charge of design.
Master Stongsang, a leader in premium golf wear and golf equipment, has launched on-off golf wear. It is drawing the attention of golfers who love on-off clubs as well as golfers who are highly interested in fashion. On Off Golf, a Japanese club brand, debuted in Korea in 2002 and has secured a strong fanbase with its excellent quality. 무료스포츠중계 Since it is a brand that has already been recognized in the golf equipment market, many people are paying attention to the launch of on-off golf wear.
The style of on-off golf wear is naturally revealed in Goro, a brand called 'ONOFF', which is designed simply and without frills. In line with the characteristics of golf, a sport enjoyed on the green, on/off golf wear aims for eco-friendly golf fashion. With a silhouette that flows naturally along the body line, it focuses on comfortable sensibility that is not artificial. As for the material, it actively uses pure cotton that is harmless to the human body and is environmentally friendly.
Oh-sang Kwon, director of the on-off golf wear clothing planning department, started the concept of a new modern classic on-off golf wear based on authentic golf wear five years ago. 해외축구중계 He expressed the Scottish sensibility, which is the basis of on-off golf style, with a three-line line of white, red, and navy colors to show a design that reinterprets classic golf wear in a modern way. Director Kwon explains that the on/off golf wear will not only be worn when playing golf, but will also suggest a style that can be worn for various leisure sports and is not inferior to everyday look. Not only adults but also kids line will soon be introduced, revealing their ambition to grow into a golf wear family look brand.
What was the background for developing on-off golf wear in Korea? There are a lot of new golf wear brands, but there are no brands based on the essence of authentic golf wear, so I wanted to make my own. Street-style golf wear is good, but even if you want to enjoy the original style of classic golf wear, it was disappointing as a golfer because there is no such brand. It started with the idea that we, who have a great golf equipment brand, should try to make it properly.
What is the concept of on-off golf wear and the main product design? It is a new modern classic. It was created with a new modern classic concept that combines the classics of returning to the past and the modernity of today. Although ONOFF is actually known as a Japanese brand, it is a brand based on a Scottish concept, so it has a Scottish style in three colors of white, red and navy. The main design product is the women's line shirt dress. 실시간스포츠 The shirt-type dress, which incorporates the designs pursued by on-off golf wear, is classic and modern in its lines and appearance when worn. Some people might think of how to play golf in a shirt dress, but it is designed to fit the swing and is so comfortable to wear that you don't feel any discomfort at all.
Where do you usually get your design inspiration? Everything in life becomes the source of design. If the sand color of the beach is pretty, use the beige color of that year, if you like the texture of the hotel curtain, it is reflected in the design.
What is the appeal of golf as a golf wear designer?Although golf has become popular, it still takes time, effort, and money to enjoy golf. Golf wear that is remembered as the outfit you wear at the moment you enjoy the thrill and pleasure of hitting the ball is so attractive.
What is the direction of distribution and marketing? On April 20, the Dosan Flag Store opened on the first floor of the headquarters, and all clubs along with on-off golf wear were introduced in one place. It is sold online through its own mall, Balan, and Must It. Focusing on improving product quality, we plan to hold events and events for customers who love on/off golf wear instead of star marketing.
What kind of brand do you want on-off golf wear to grow into? I think there will be many more golf wear brands in various styles in the future. 실시간스포츠티비 On/off golf wear is a product that can be used for daily activities, as well here as other sports such as tennis and horseback riding, and a swimsuit line is also available. It will establish itself as a brand enjoyed by all men and women of all ages who sympathize with the value of the new modern classic with differentiated quality while faithful to the basics of golf wear.